THE Denim PROJECT
July 2010
ARTICLE
The Denim Project is a Collection of modernized jeans. Each jean in the PROJECT has intricate details like heavy thread and stitches, distinct embroidery, texturized fabric, trendy washings and classy accessories.
The Denim Project is synonymous with Edgy, Progressive design and Modern-inspired Jeanswear, with an emphasis on latest trend and style. A totally, exciting new line of denim pants that will appeal to our new generation and at the same time allow our traditional customers to exude with much style.
The MOST FASHIONABLE DENIM TREND for the season inspires this collection. In DENIM PROJECT, Bobson keeps up with the latest and hottest denim fashion –
Ripped Jeans, Patched Denim, Gray, Bleached and Acid washes and the use of Trendy fabrics.
Jeans are created in heavy thread and stitches, embellished with rivets, zippers, chains, and button fly fastening.
The launching of the current fits for ladies which are the Boyfriend style and Jeggings, and Euro fit for mens are included in this Project.
Acid Wash, after the dark clean look of raw denim, comes the acid wash. The process of acid washing uses chemicals, stripping off the color of the top layer, leaving it with a faded and splotchy look. The most popular choice is blue colored denim or acid washed denim in black.
Gray Wash, This is an alternative to usual black jeans. The great thing about gray jeans is the versatility of the color. The grey makes you look even cooler, even while being comfortable.
Destroyed Jeans, Fashion goes round in circles and ripped denim is a great example for this. The 90’s trend is back in fashion. The strong vintage finish with used look. Holes, rips and stains definitely creates a casual look .
Jeggings, is a new term in the fashion vocabulary, the name is a merge of two fashion terms jeans+leggings. These jeans give off the look of jeans but they are extremely comfortable and wearable just like leggings. Jeggings fit very well, lifting the bottom or thighs and create the illusion of longer legs.
Boyfriend Fit, This type of slouchy worn jeans came behind from the idea that girls usually like to borrow from their boyfriends’ jeans because of their comfortable look. It has a low rise waist, wide thigh & opening. Boyfriend style jeans are very casual, you can wear them with nearly anything. You can fold the hem to create an original look.
Euro Fit, Low rise waist, slim thigh and straight leg.
Bobson continues to grow and evolve as a true denim lifestyle brand. Bobson is available in all SM, RDS and leading department stores nationwide.
